Candour | Studio
6405
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Our Specialties

Design. Brand Strategy. Visual Storytelling.

Candour is an award-winning design and branding studio nestled in a small space between the shores of Lake Michigan and the bustling creative city of Grand Rapids, Michigan. We work in a bright, cozy studio filled with beautiful artwork, stacks of books and tons of windows overlooking a view of the lake that would make any city dweller jealous. We’re passionate about international travel, but we love calling West Michigan home thanks to its natural beauty and Midwestern work ethic.

Since our launch ten years ago, we’ve remained committed to this guiding principal: Craft thoughtful, care-filled design solutions for people we enjoy working with, and whose mission we believe in. This has afforded us the privilege of working with amazing clients and creatives from all over the world – from Argentina to Thailand – from one coast of the United States to the other. It’s led us to corporate clients in Fortune 500 companies and small town friends building innovative start-ups. It’s  also helped us connect with struggling non-profits seeking to advance the common good, a mission we can both be proud of.  We deeply value our clients – most of which have become friends along the way. Our first clients are still our clients today thanks to a good old fashion mix of trust, loyalty and a whole of lot of candor – not everyone can say that.

We’re driven by simplicity (and a little whimsy), and we explore until we find the simplest, most elegant creative solution we can find. This approach requires deep collaboration with our clients and helps us arrive at intelligent decisions that produce quality creative work that truly honors our client’s brands.

WE BELIEVE IN

timeless design   /   thought-provoking strategy   /   quality craftsmanship   /   honesty + integrity
candid expression of thoughts + ideas   /   hard work   /   loyalty   /   dedication   /   self-improvement
dreaming   /   creating   /   inspiring   /   exploring   /   stretching our comfort zone   /   keeping it simple
respecting the environment   /   being present + mindful   /   doing good in the world
Our Philosophy

Holding True to Values. Honesty + Purity.

Our success is rooted in our name – candor – defined as the ability to be candid, open, honest and straightforward in expression. We place great value on the quality of candidness in our personal relationships – but believe it’s equally as important in our business relationships. That has never been more true than the relationship we share with our client, and the one between our client and their audience. We pride ourselves on crafting brand identities that are honest and authentic reflections of our clients, and that help their audience feel as though they’ve met a trusted friend.

How do we do this? We help our clients figure out that it’s what’s inside that counts –  because the brand on the outside is only as strong as the brand on the inside. Then we remind them that change is good – because what worked yesterday, won’t necessarily work today. Then, we use well-founded research, strategy, design and fresh innovative thinking to help our clients break through the clutter and communicate their brand in a voice that is always relevant and distinctive.

And at the end of the day, we strive to accomplish three simple goals: stir emotion. shape perception. trigger action.

141

Happy Clients

5015

Projects

36

Brands Created

3024

Cups of Coffee

Our Team

HOLLY CLARK

Principal + Creative Director

As a big picture thinker and creative problem solver, Holly has over 15 years of experience building brands on the local, regional, national and international level. She’s worked with a broad range of industries including fashion, automotive, furniture, arts and culture, retail, restaurant, healthcare and more. Holly has acquired a Bachelor of Applied Arts Degree in Visual Communication and Advertising from Central Michigan University and a post-graduate credential from The Polishing Center. Over the span of her career, she has been recognized for her leadership, business savvy and creativity by earning national, regional and local design awards, and has been featured in national design books, magazines and websites. Holly is the proud recipient of awards for New Business Person of the Year, 40 Under 40, and more.

When she’s not crafting innovative brand solutions for our clients, Holly is busy infusing culture and creativity into all other aspects of her life. Her love of travel, music, cooking, photography and interior design inspire an adventurous life with her funny husband, two little boys and two mischievous dachshunds.

Our Clients

Agapanthus & Aggie Lane
Amend Surgical
Appleton Museum of Art
Buford Davis + Associates
CareerSource Marion
College of Central Florida
Cox Communications
Crippen & Co. Accounting
Dr. John’s Candies
Dr. Yvette Gaya Dentistry
EUSA
Exactech
Family Law Section of The Florida Bar
The Florida Bar
Florida Public Relations Association
Fontaine Financial Group
Grand Haven Coast Guard Festival
Haven Hospice
Herman Miller

Holy Cookies
inLine Orthodontics
Integrity Home Healthcare
International Justice Mission
Jeanne Henningsen
Lockloosa Lake Farms
Marion Cultural Alliance
Matthews Eastmoore
Meagan Chaney Gumpert
Munroe Heart
Munroe Regional Medical
Ocala Traditions
Ocala/Marion County Chamber of Commerce
Public Education Foundation of Marion County
PulteGroup
Ronald McDonald House
RTI Surgical

Rymo Records
Spectrum Home Healthcare
Strive! Pain & Spine Center
Sundrella Outdoor Furniture
TaskPro
Texas Academy of General Dentistry
The Solar Guys
The Vines Hospital
Timberlane Family Dentistry
TransMotion Medical
United Way of Marion County
University of Florida
Verifone
Webber Center Gallery
Winco Manufacturing
World Sport Chicago
Young Lawyers Division of The Florida Bar

AWARDS

NATIONAL ADDY® AWARDS

  • 2009 Washington, D.C. – 1 Silver

 

DISTRICT ADDY® AWARDS

  • 2010 Tampa, FL – 1 Silver
  • 2009 Orlando, FL – 1 Silver

 

LOCAL ADDY® AWARDS

  • 2011 Ocala, FL – 1 Gold, 2 Silver
  • 2010 Ocala, FL – Best in Show, Best in Print, Best in Electronic, Best Art Direction, 2 Judge’s Choice, 9 Gold, 4 Silver
  • 2009 Ocala, FL – Best of Print, Judge’s Choice, 2 Gold, 2 Silver

 

CHAMBER OF COMMERCE

  • 2009 Ocala, FL – “Stars Over Ocala Awards”, Holly Clark, New Business Person-of-the-Year

RECOGNITION

PUBLISHED WORK

  • 2012 National – LogoLounge Master Library, Volume 4: 3000 Type and Calligraphy Logos

 

MEDIA COVERAGE

  • 2011 National – “Top 10 Websites for Designers”, How Magazine
  • 2010 Gainesville, FL – “7 Steps to Kick Your Brand Up a Notch”, North Florida Business Journal
  • 2010 – “Beautiful Email Newsletters” Recognition for Candour E-Blast
  • 2009 Ocala, FL – “Women in Business”, Ocala Magazine
  • 2009 Ocala, FL – “What’s New?”, Ocala Magazine
  • 2009 Ocala, FL – “40 Under 40”, Ocala Magazine